Freshwater Swimbaits, Panfish & Traile

The Yo-Zuri® Pro Series Glide Bait is a Japanese designed chopping style single jointed glide bait. Designed in conjunction with Yo-Zuri's top US BASS and MLF pro staff, this bait gives anglers an affordable, yet extremely high quality and effective swim...

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all. This incredibly lifelike soft plastic mimics natural forage with unmatched realism, making it deadly on bass, crappie, bluegill, walleye, and more. Whether...

Built with purpose and packed with innovation, the Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s® reputation for...

Named after Ben Milliken's son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or light jigging, making it irresistible to bass and...

XL is the big brother of the Albie Snax. It offers great casting distance and legendary action.Package of 6Aerodynamically shaped for great castingRealistic movementIntended to mimic variety of baitfishDurableFor ideal set up, pair with 6/0 Fish Snax®...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 3" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

An exclusive Z-Man® bait shape, the 2" StingerZ™ features a unique segmented, straight tail shad profile. A thick, shad / baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers continuously,...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head prevents tear out while the honeycomb construction...

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the conditions...

The Tungsten Adjusta-Ball Packs are a must-have for anglers looking to maximize the performance of their Nomad Design® Adjusta-Ball baits.The Live Ops Tungsten System Refill pack provides versatile, interchangeable tungsten balls that allow for precise...

Introducing the Spectre Minnow, a unique paddle tail soft plastic bait designed to deliver lifelike action and irresistible realism. Integrated with the cutting-edge Mirage X Foil System, this bait mimics the natural shine and movement of baitfish like...

The Delta Minnow is a soft-plastic jerkbait designed with a unique, soft-plastic bill that ensures the bait stays at the ideal depth, delivering a consistent and natural presentation. This bill keeps the bait perfectly positioned, allowing it to maintain...

The Cobra is designed to deliver incredible, realistic movement in the water, thanks to its unique angled wings. These wings create an intense side-to-side darting action, while also forcing the bait to dart upwards, simulating a fleeing baitfish -...

Designed to reflect a vibrant sonar signal, the Graph ShadZ™ is appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and recessed line tie for a consistent, balanced...

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait’s...