Freshwater Fishing

The Vapor Shad has Bass Assassin's® Combo Bang® scent and liquid salt infused in them, so you know they work. Package of 10 soft baits Bang scent encourages fish to hold on longer Liquid salt...

Take your flippin' game to the next level with this creature bait. Package of seven soft baits Vertical appendages for better action Versatile tail - leave solid or split

Berkley® PowerBait® makes novice anglers good and good anglers great. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact profile, fast...

The Big Gabot™ features a Catamaran Mouth™ design (to power easy splash-walking action) and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

The Magdraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations through the water column...

For best action, tie your line directly to the front split ring and attach a swivel to your main fishing line 2-3" above that. If you wish to attach a swivel to the spoon, remove the front split ring...

For best action, tie your line directly to the front split ring and attach a swivel to your main fishing line 2-3" above that. If you wish to attach a swivel to the spoon, remove the front split ring...

Redesigned from the ground up, the Bully™ is even heavier than the original! Freshwater metallic lure Great for long distance casters and deep water enthusiasts Excellent light reflecting...

The Savage Gear® 3D Rat’s life-like design calls in gamefish from a great distance. The top hook option allows this bait to be fished around and over the heaviest of cover. Based on 3D scan of...

This turbo-charged Panther Martin® upgrade of the classic willow blade uses their original shaft-through-the-blade design and Panther Martin's unique convex / concave shape. It provides the same...

Based on the scan of a duckling, the 3D Duck perfectly mimics the profile predatory gamefish have learned to love. With dual smash tails, the Suicide Duck draws aggressive game fish in from distance...

The Whopper Plopper® 75 is the little brother of River2Sea's® larger version, but don’t let its little package fool you. This smaller version is made tough to battle bigger foes. While his big...

Made and designed by Vermont fisherman, Crazy Ivan® spoons comes in a wide variety of patterns and colors. Quality metallic spoons Painted patterns Made in USA * Back side colors vary; may differ...

The Vision Oneten™ Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten jerkbait into a 3.85" frame, generating more action per inch than even its larger sibling...

The Dark Sleeper swimbait, with overwhelming realism and enticing paddle-tail action, was developed to target fish holding to bottom structure. With a soft fin that shields the top hook on both...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass®, the Spark series represents a synergy of trophy bass experience and manufacturing prowess. A hand poured shad-shaped paddle-tail...

Strike King's® Perfect Plastics are some of the softest, saltiest plastic lures ever produced and feature Strike King's exclusive, patent pending coffee scent. Package of 8 Eight sided design...

Featuring layered material of different densities, the Megabass® Hazedong Shad 3 is able to maintain excellent stability even when used with no sinker rigs. This layering process also allows for...