Freshwater Fishing

The E. F. Trout Magnet™ 9-piece contains seven soft bodies and two #8 hooks. E. F. - Environmentally Friendly Lead-free design with tin and bismuth hooks Falls horizontally Great for trout, bass and panfish First time users should try pink,...

The Crappie Magnet™ is slightly larger than the Trout Magnet™, allowing you to fish in deeper water.Crappie prefer the look of a straight Crappie Magnet because it looks like their food source. The specially designed split-tail grub allows...

The Trout Magnet™ 50 piece body pack allows you to choose your favorite color to use along with your choice of Trout Magnet Jig Head - gold, silver or black. 50 bodies to be used with Trout Magnet jig head Trout catching lure; also great for bass...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™ (The Real Deal), the upsized Big TRD draws even more attention to help trigger even bigger bites. Package of six Same great stickbait profile and...

The KVD Splash's design is the perfect balance of spitting, chugging and walking to entice topwater strikes. Designed to the specifications of BassMaster's Classic Champ Kevin VanDam Topwater popper Narrow nose design Ultra-realistic paint...

You’ve never seen a lure like the Booyah® Prank™. A lipped popper, the Prank can be worked on top as a popper that spits water, but it doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

Zoom® took the Ultra-Vibe Speed Craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water, and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass...

Perfect for shallow water power fishing, this lure's square bill design and action are perfect for maximum deflection off cover to entice strikes. Designed with no internal rattles for a silent approach, it will constantly wander with erratic action...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 8 High-grade plastic construction Crazy tail action Coffee scent technology helps mask human scent and oils and attracts fish Works great flipping or as a jig trailer Use...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 7 High-grade plastic construction Ribbed body Flanges for consistent, subtle action Coffee scent technology helps mask human scent and oils and attracts fish Designed for use...

All colors of the KVD® Drop Shot Half Shell feature Strike King's® new OPT (Open Pour Technology). OPT allows the baits to have more exciting color combinations with up to three colors. Package of nine Designed by Kevin VanDam and Mark...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. The Kastmaster is machined from...

Acme Tackle® brings another innovation to the jigging minnow category by introducing the Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic rattle...

The Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

The erratic motion of the Cop-E-Cat lure closely imitates the darting actions of a baitfish. The spoon's thin profile makes it great for casting into the wind from piers and shorelines. It's effective for a wide variety of fish. Erratic darting...

The Flutter Chuck was one of the original flutter spoons developed for the Great Lakes salmon fishery in the '60's. Chucklet is the 3/16 oz. spoon lure in the Flutter Chuck series. Effective for wide variety of fish Great trolling performance at any...

The Dardevle Imp Weedless has all the classic action of the original Dardevle but with a single weedless hook designed to give you access to the thickest weeds and structure where the big fish lie. Will not corrode Clear lacquer sealer coating Single...

Storm's® 360GT Searchbait™ has a natural swimming action fish can't refuse! Perfect for any skill level, simply cast it out and reel it in with a steady retrieve. One rigged soft bait lure plus two extra bodies Rattling, weighted, life-like jig...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...