Freshwater Fishing

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.The Buzz planes quickly and runs true out of the package with the clacker really attacking the blade. Unique...

The Lunker City® offset shanks, Slug-Go® hooks, are designed with an extra-long shank to properly balance a Slug-Go or other soft jerkbait. Ideal for Texposed rigging of soft-stickbaits, Texas...

With tournament-tough quality and superb dependability, Shimano® built the Curado 300 for anglers who aren’t just chasing fish but those targeting quality over quantity. Incorporating a deep 300-size...

The professional-grade Texposer® is the perfect hook for soft stick-baits and all Texposed rig fishing. 85° bend keeps lure rigged through heavy use Vertical gap bend for easy, straight rigging that...

This smooth and easy-to-control line is a must for every deep-water fisherman. It's also suggested for fly fishing!Fast-sinking trolling lineAbrasion-resistant braided nylon over a flexible lead...

This MultiStrand Leader Wire is popular for trolling, downriggers, leader material, and many other usages.Seven strands of kink-resisting stainless steel wire Fray-resistantCorrosion-resistantColor:...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.The Tux & Tails offers all the strike inducers an angler could ask of a spinnerbait - flash, vibration, red hook,...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.A truly unique bait series, Pond Magic is specialized in color and blade combinations which have been hand selected...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.Sam Swett used Double Colorado Booyah Blades exclusively in his 2004 FLW Tour win at the Atchafalaya Basin. This...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.This is one of the favorite blade combinations of spinnerbait fishermen. The Colorado / Indiana combinations...

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ® is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough...

The LiveTarget™ Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

The Stinger painted trolling spoon is one of the greatest flutter spoons for coho, kings, bass, trout, pike, walleye and musky. It's made with high quality materials and offers superior speed...

The Whopper Plopper is one of the best topwater lures on the market. The reason why it's a great catching lure is because of the low frequency pressure waves the lure is producing. This unique sound...

Made of anew extremely soft, flexible and floating Molix Formula™, the Stick Flex is cut-resistant and enriched with salt and shrimp scent. It's a finesse bait with an extremely effective finesse...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. It's finished off with ABS plastic...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest...

Packed with features from head to tail, the 4.65" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the...

The Explode Toad is Googan Baits® take on a soft plastic topwater buzz frog. Using their patented flange, the Explode Toad is able to create explosive topwater action while maintaining a slow...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...