Freshwater Fishing

Create a buzz the second your bait hits the water! The Hummer is a Googan Squad's® take on the classic buzzbait. Each Hummer features a free-spinning propeller blade that puts off the look, feel and...

When the Revolver calls, fish answer. This topwater terror brings 'em in with a bang - plopping, disrupting and jittering with one thing on its mind - crushin' chunks. Wanna be a cowboy? Pack a...

Crashing and splashing its way across the water's surface, the Blooper was designed with a cupped mouth for maximum splash and Bloop sounds. It features two needlepoint hooks with a feathered back...

The Googan Squad® Recon is a round billed crankbait designed to hunt and deflect off cover. It gets down to the intended diving depth quickly and starts banging against anything in its path. With...

The Googan Squad® Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish Klutch all year long, but this bait will really crush in...

The Googan Squad® Jr. Scout is a 3.5" hard-bodied jerkbait that looks and swims like a small baitfish. It operates best on spinning rods with light line. Tie this bad dude on whenever bass are...

The Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks and bridge pilings. The square bill design allows for easy deflection when banged...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body...

The Muscle Rod is the heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip,...

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod.Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It...

Mepps® is already known world-wide for using and manufacturing some of the finest quality components in the fishing industry, so they asked tournament anglers, how they could make the in-line spinner...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a...

The Penn® Squall® II Level Wind builds off the successful first generation and adds key technology to make this one of the best value level wind reels on the market. Now featuring Penn's proprietary...

Complete with all the great features you know and love from Daiwa's® J-Fluoro Samurai - narrow diameter, low-stretch, abrasion resistant, minimal memory and long casting - the all new Samurai...