Freshwater Fishing

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 8 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5" from Yamamoto® Baits. Much like its 3.5" big brother, the 2.5" Yamatanuki is a power-finesse offering that...

There is no denying that the original 5" Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the...

With its lightweight, fast action carbon fiber blanks and a sleek matte concrete finish, the Option Bass offers a responsive and powerful fishing tool. Equipped with Seaguide Performance stainless...

Evolving from previous models, the newly redesigned Trout-Panfish II features reduced weights for improved balance and comfort, an up-locking reel seat, and a fresh new look. Trout Panfish II rods...

With its lightweight, fast action carbon fiber blanks and a sleek matte concrete finish, the Option Bass offers a responsive and powerful fishing tool. Equipped with Seaguide Performance stainless...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the...

Start your engines with the Shakespeare® Mattel® Hot Wheels® Kit! Featuring a Gel-Tech™ comfort grip specifically designed for small hands, safety hook keeper to prevent snags, and practice casting...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Revros™ now has a Zaion V body which is simultaneously lighter and stronger than what other manufacturers are using at this price-point (which is typically a nylon-based graphite). This is true...

A Zaion V carbon-fiber body is featured on the Fuego LT, not a nylon-based plastic that you see in other manufacturers' reels at this price-point. You get some weight reduction (3-5%) as a result of...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...