Freshwater Fishing

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original,...

The Accudepth LC relies on single ball bearing construction for a great blend of simplicity, smoothness and dependability.Built-in line counterSmooth Teflon impregnated felt dragMachine-cut brass...

For anglers seeking their next premium, precision spinning reel, look no further than the Tatula® MQ LT, a reel engineered with advanced technology and constructed of the finest and most durable...

Designed by members of the Daiwa® Pro Team, the Tatula Elite is a one-piece rod with Fuji® Alconite guides.TTEL691MLRB - Light Topwater / JerkbaitDesigned by Seth FeiderMedium Light powerRegular...

Fish rarely bite what they don't see or hear. But with an UV technology and an internal rattle, they'll see and hear the Hy-brid Craw.Package of 4 soft baitsAbsorbs UV light so fish see lure...

Fish rarely bite what they don't see... But because they see UV light 7x better, they'll see the Tightlines® UV Craw! Package of 4UV visibilityNano technology hollow coreWhisker crawl 'n...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power and performance. The Revo X low profile reel features a C6...

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The swing weight is...

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail...

Missile® made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural...

The exact same shape as the 3" fat Senko, but built utilizing Mega Floater Formula, this bait will stand up on a Ned head. The size is perfect, the shape is perfect, and now the formula is perfect...

The all-new Yama Craw™ fills a void not only in the Yamamoto® lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is...