Freshwater Fishing

At the heart of the reel lies the ParaMag® ITB braking system, a highly responsive technology that adapts seamlessly to your casting speed. With perfect balance, friction-free operation, and...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest-growing profiles with Berkley’s® proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers...

The Pocket Squid soft bait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring Hogy's® durable Imitator Softbait plastic blend, long-casting...

The Venator is built with a tapered stainless steel wire. It’s made with a thinner and flexible upper arm to trigger more vibrations right on the blades and a thicker lower arm to give more strength...

The Craw Flex is a small craw that perfectly combines the details and the functionalities. It is made of a new Molix Formula™ developed by Molix®. An extremely soft and flexible floating compound,...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid...

Designed to be used for balancing the Trout Magnet™ body, each jig hook has a small barb on the back of the hook to hold plastic bodies. The extra long size 8 hook has an extra strong wire for large...

Honoring 60 years of Daiwa's® legendary presence and their top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula SV TW...

Honoring 60 years of Daiwa's® legendary presence and their top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula Bass Rod...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid...

Here's the lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of this lure broke boundaries and was the first...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6"...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then...

The Okuma® Convector B Series has long been the go-to reel for serious freshwater and saltwater trolling anglers. Built to handle the demands of big-water fishing, it delivers the strength, control,...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft...

The Eagle® Trout & Panfish Rod has been re-designed from top to bottom. A tradition of innovation and technology is what the folks at Fenwick® relied on while building the updated Eagle.Constructed...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to...

All of Trout Whisperer® spinners come rigged with super sticky VMC® single siwash hooks. This means easy releases and better hook-up ratios. Plus, each one comes equipped with a micro swivel. Tying...

Get the extra edge you need with Trout Whisperer® Casting Spoons.Ideal for trout and salmonRigged with single hook to aid in cast and releaseExceptional hook-upMade in Maine