Freshwater Fishing

Built for durability, the ZX Series features a 5+1 stainless steel bearing system, matte black aluminum spool with CNC-cut holes, and a VG diecast aluminum handle with a CY soft rubber knob. The double line pawl system ensures smooth retrieval, while...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to beckon fish from a distance.Slender minnow-like...

Premium, light-line spinning combo. Panfish & trout-focused. Great value. This GXR Spinning Combo is for you if you value precision-matched high-performance St. Croix® rods and SEVIIN® reels optimized for light-line fishing techniques and presentations...

Trout-focused. The Trout Series is for those who want a hard-core technique-optimized high-performance light-line trout spinning rod with exceptional durability and ergonomics at a great value. SCII carbon fiber blankFortified Resin System prevents...

Multispecies. Traditional. Best-selling. Expansive. American value. The St. Croix® Premier is for you if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. SCII carbon fiber...

The Avenger B Series stands as a trusted choice for anglers who demand smooth, reliable performance across a wide range of fishing situations. Built with durable components and refined engineering, this reel delivers the confidence and control needed to...

Designed specifically for leader and top shot application, FC Leader uses Sunline's® new E3 raw material that makes the perfect balance of tensile, and knot strength combined with stretch for optimum leader performance. It features Sunline's TRP...

The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

Experience better-than-ever Abu Garcia® engineering for Maximum performance with the Abu Garcia Max SX baitcast combo. The rod uses 24-ton graphite for a lightweight balanced feel with an EVA split grip design. It's paired with an Abu Garcia Max SX...

The Penn Ally™ II Electric Boat Rod is a highly durable rod, engineered for serious saltwater anglers. Designed specifically for use with electric reels, this rod is built to handle the harshest saltwater environments while providing exceptional...

The Ugly Stik® Elite series just got better, featuring 35% more graphite than Ugly Stik GX2™ for a lighter weight rod, while maintaining the legendary toughness you've come to expect from Ugly Stik. The Ugly Stik Elite rod features Ugly Tech™...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

The Glow-in-the-Dark Steely Fishing Spoons by Iron Decoy® were designed specifically for fresh cold-water fishing and are ideal for ice fishing. The high-quality paint colors from Japan have a 12-hour glow. The glow paint covers the entire lure for...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

A master of finesse, the Addermine's aggressive taper blends a light tip, torquey midsection and powerful base into a cohesive whole, putting surprising sensitivity and intuitive control within your grasp. Proprietary 5D blank construction enables an...

Renowned for its lithe and sensitive blank, Flyssa is designed to manage light line applications with quiet confidence. Developed primarily for finesse swimbaits, hair jigs and spybaits, Flyssa's 5-D construction also exhibits the kind of sensitivity and...

The F3.5-72XS Wind Buster is the go-to choice to confront a vast and varied field, offering an ideal balance of length and power to handle finesse softbaits and smaller hardbaits alike - especially when tough headwinds make lures difficult to cast with...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...