Freshwater Fishing

The Strike King® MachShad is a slow-sinking, multi-jointed swimbait designed to deliver incredibly lifelike swimming action at any retrieve speed. Built with a sound chamber that produces a powerful rattle when burned and a soft rubber tail for added...

At the heart of the reel lies the ParaMag® ITB braking system, a highly responsive technology that adapts seamlessly to your casting speed. With perfect balance, friction-free operation, and noise-free performance, it ensures effortless, accurate casts...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest-growing profiles with Berkley’s® proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters...

The Pocket Squid soft bait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring Hogy's® durable Imitator Softbait plastic blend, long-casting aerodynamic body, natural squid profile, and Soft Circle...

The Venator is built with a tapered stainless steel wire. It’s made with a thinner and flexible upper arm to trigger more vibrations right on the blades and a thicker lower arm to give more strength when you need to swing the fish right into the...

The Craw Flex is a small craw that perfectly combines the details and the functionalities. It is made of a new Molix Formula™ developed by Molix®. An extremely soft and flexible floating compound, it's more cut-resistant and is enriched with a salt...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, they're proven...

Designed to be used for balancing the Trout Magnet™ body, each jig hook has a small barb on the back of the hook to hold plastic bodies. The extra long size 8 hook has an extra strong wire for large fish so you don’t have to worry about that...

Honoring 60 years of Daiwa's® legendary presence and their top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula SV TW 100. Starting with its distinguished sterling silver...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, they're proven...

Here's the lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of this lure broke boundaries and was the first to expose the effectiveness of imparting random action...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the attention of shallow water bass looking for a full meat...

The Bucca® Baby Bull Gill is the newest collaboration between the two brands, a carefully crafted swimbait ready to make waves. The slow sinking, multi-jointed lure is constructed of ABS plastic compared to Mike's resin poured original. The Baby Bull...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this three-joint swimbait at an amazing price. This downsized...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike...

The wait is over - introducing the Jigging World� Revel Casting, one of their first-ever freshwater casting rods designed to elevate everyday freshwater fishing with refined performance and feel. Built with a higher-grade Toray carbon fiber, the Revel...

Introducing the Raze - one of Jigging World's� first steps into freshwater rods, built with the same performance-driven mindset that defines their saltwater lineup. Crafted with a premium Toray carbon blank and finished with a Sea Guide� XSS reel seat,...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then. You can also give it more action by walking the dog...

The Okuma® Convector B Series has long been the go-to reel for serious freshwater and saltwater trolling anglers. Built to handle the demands of big-water fishing, it delivers the strength, control, and precision needed to stay in command.Featuring a...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks...