Baits

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then. You can also give it more action by walking the dog...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to beckon fish from a distance.Slender minnow-like...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of...

The Strike King® Clickin' Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking...

Karashi 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new class of targets. Harnessing Yuki Ito’s hard won hydrodynamic expertise, Karashi unleashes bait-busting...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in Japanese, and that is exactly what this worm will remind you...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...

The Fat Shad Shape Worm is a larger offering of a Yamamoto® staple. Still featuring the same proven Shad Shape Worm design, this version provides a fatter body construction that makes it perfect for drop shotting, on a jighead, or as a scrounger trailer...

The 3.25" Slinko from Yamamoto® is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, this lure produces in multiples applications, ranging from Ned rigs to Carolina...

The Loaded Daingerous Swimbait from Bass Mania® revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. Its configuration features a magnetized hook retainer system...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

Unleash chaos on the water with the Screamin' Choppo - an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...

The highly responsive GH Humpback trout minnow is a rear-weighted, heavy sinking addition to the great hunting family that is built to dominate the current.The 64mm size of the GH64 Humpback is perfect for its home waters of the wide Nagara River and...

The Z-2’s high-pitch action and relentless bulldog style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 6 ft. - no small feat given it’s diminutive size and weight - and allows for longer, more...