Baits

Missile Baits® has created the most versatile hand poured finesse straight worm, and it's being made by Roboworm. At 6" long, the proportions of the Magic Worm allow for prefect rigging options on a drop shot, wacky rig, shaky head, Neko rig, Texas rig...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish...

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the thump when pulled through the...

If you've never drop shot a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too floats...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head prevents tear out while the honeycomb construction...

Get all the action of a Shockwave 4.25 in a 3.5" swim bait! The Shockwave 3.5 has a realistic tail kick with minimal movement and a split belly for great hook ups. It has lots of uses like its big brother, but you can also add a drop shot and on a small...

The Quiver 4.5 is a 4.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...

The Ned Bomb utilizes the ribs and thin beaver-shaped tail to give anglers something they don't have in a Ned bait - a bait that has subtle action even at rest. The folks at Missile Baits® made it float as much as they could, and it blistered them in...

The perfect action chunk for Mini Jigs is here. Using Missile Baits® shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a...

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water, resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the Dark Sleeper, the Sleeper Gill can be sent where others fear to swim. Its jungle-crawling ability enables precision targeting of weed areas, intricate laydowns, cover...

Little Bigfoot® may be short in stature, but he can bubble and kick with the big boys. When a small frog profile is just what fish are looking for, especially a loud and little frog, don’t underestimate this little one. He totes a big custom 4/0...

This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is Snagproof even in the thickest of vegetation. Change up your cadence to make it work slowly side-to-side or twitch it...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize...

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the conditions...

The Tungsten Adjusta-Ball Packs are a must-have for anglers looking to maximize the performance of their Nomad Design® Adjusta-Ball baits.The Live Ops Tungsten System Refill pack provides versatile, interchangeable tungsten balls that allow for precise...

Introducing the Spectre Minnow, a unique paddle tail soft plastic bait designed to deliver lifelike action and irresistible realism. Integrated with the cutting-edge Mirage X Foil System, this bait mimics the natural shine and movement of baitfish like...

The Delta Minnow is a soft-plastic jerkbait designed with a unique, soft-plastic bill that ensures the bait stays at the ideal depth, delivering a consistent and natural presentation. This bill keeps the bait perfectly positioned, allowing it to maintain...

The Cobra is designed to deliver incredible, realistic movement in the water, thanks to its unique angled wings. These wings create an intense side-to-side darting action, while also forcing the bait to dart upwards, simulating a fleeing baitfish -...

Crafted in the USA with Z-Man's® exclusive ElaZtech® superplastic, the new Micro WormZ™ represents the latest critter in the refined Micro Finesse system. A lively little trout bait, the Micro WormZ appeals equally to crappie, perch and sunfish -...