Baits

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in the tail, either left or right at the "d" in the...

A lot of dropshot worms simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The Great Lakes Finesse® Drop Worm stands perfectly perpindicular to your line, resulting in incredible...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly effective bait for big smallmouth. It also fires up jumbo...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single purpose - to catch fish. Originally intended as a chunk on...

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD™ features the all-time great TRD stickbait profile in a 1.75" size. 10X Tough ElaZtech® composition means the bait will withstand dozens and dozens of strikes and...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ™...

Missile Baits® has created the most versatile hand poured finesse straight worm, and it's being made by Roboworm. At 6" long, the proportions of the Magic Worm allow for prefect rigging options on a drop shot, wacky rig, shaky head, Neko rig, Texas rig...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish...

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the thump when pulled through the...

If you've never drop shot a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too floats...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head prevents tear out while the honeycomb construction...

Get all the action of a Shockwave 4.25 in a 3.5" swim bait! The Shockwave 3.5 has a realistic tail kick with minimal movement and a split belly for great hook ups. It has lots of uses like its big brother, but you can also add a drop shot and on a small...

The Quiver 4.5 is a 4.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...