Baits

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableCurly swim tail creates fluid actionNatural...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water.Suspending / neutral buoyancyLong-castingLoud rattlesRuns straight and trueCast or...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure has been proven...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow diving plug designed to catch a wide variety of...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved. It's perfect for anglers who want a lure that can run...

A lightweight spoon shaped like a Hellgrammite, the aquatic larval stage of the Dobsonfly, the Helgy is a good caster, but also effective when jigged. When retrieved it bounces, wobbles and spins imitating many larval insects, hellgrammite and leaches...

Heddon® adds a new twist to its classic line - the Swim’n Image™. Shallow-running crankbait resembles 3" threadfin shadWide wobbleSwims where many other lures can'tHighly snaglessParticularly effective in shallow water, especially in rivers...

The Rebel® Hellgrammite ultralight artificial lure is a sinking, bottom-searching fishing lure with life-like rubber legs and natural colors. It's a true nature's look-alike and will produce fish in ponds, streams and lakes. Sinking bait Treble...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...