Baits

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ribbontail design swims naturally on the...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

The Kreature™ has long swimming arms, a thick-bodied tube body, and rear tentacles. Its sure to catch the attention of a hungry bass! Package of 7 Salt impregnated Can be rigged in a variety of ways Variety of colors Package of seven weight: 0.19...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp! Alive!...

Ultra Lite trout and panfish anglers will really appreciate the durability of these little spinners. Included is everything from an #00 Ultra Lite Wooly Worm to a #00 Aglia Long Mino. Any one of these lures is perfect for pulling panfish from the weeds...

Here is a great selection of Mepps® spinners for the smallmouth or largemouth bass angler who prefers dressed spinners.Dressed lures present a larger profile and will attract larger fish. In line spinners are the go-to lures for many bass fishermen...

This is where the legendary Shad body shape meets X-Rap® attitude. An integrated long-casting system partners with an irresistible rattle to offer a classic swimming presentation or Xtreme X-Rap Slashbait® action. Freshwater lure Slashbait®...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...

This is an incredible lure. Just put it in front of a bass and he is going to hit it. It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it more action than similar plastic baits on the market. The durability...

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and that also works at a variety of depths (depending on...

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble hooksSuggested use: Bass

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel® Jumpin’ Minnow. This slender topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish...

Replicating a juvenile Sunfish, pushed to the surface by predatory fish, LiveTarget's® Sunfish is ideal for targeting bass and Northern pike thanks to a custom double hook made for high hook-up rations. The weedless design makes it ideal for dropping...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The WildEye® Live series is the most realistic series of baits available.The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

For the best swimming action use a steady retrieve, but vary your speed to figure out what the fish want. This minnow is rigged with a VMC® needle point hook. It has a tough yet soft outer body, a holographic swimmin' flash foil for added attraction,...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and grass mats. The intricate life-like details make this...