Baits

A hybrid bait developed by Molix®, the Supernato Frog R was conceived by exploiting the hydrodynamics and the buoyancy of the realistic body of a classic frog bait. The double tail made of a high density mixture creates high frequency vibrations. The two...

One of the best walking top waters of all time just got better! Heddon® added a premium feather dressed rear treble hook, and thin wire wide gap hooks to provide added attraction and ease of walking.Premium feather dressed rear treble hookSame great...

The Googan Squad® Mini Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop,...

The Loaded Daingerous Swimbait from Bass Mania® revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. Its configuration features a magnetized hook retainer system...

A killer on smallmouth and spotted bass, the Yamamoto® Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light.The Fuzzy Nut lives up to its name thanks to its...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

Unleash chaos on the water with the Screamin' Choppo - an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...

The highly responsive GH Humpback trout minnow is a rear-weighted, heavy sinking addition to the great hunting family that is built to dominate the current.The 64mm size of the GH64 Humpback is perfect for its home waters of the wide Nagara River and...

The Z-2’s high-pitch action and relentless bulldog style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 6 ft. - no small feat given it’s diminutive size and weight - and allows for longer, more...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite...

The tail-weighted, fast sinking GH46 Humpback trout minnow is built to dominate tough, technical streams and fast current. Despite its diminutive size, the tall body gives off outsized flash to bring discerning trout to the table. The GH46’s heavy...

An embodiment of next-gen Japanese finesse, the Karashi rolls four irresistible techniques into one bite-sized offering: I-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With incredible application range,...

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish - exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must...

A deadly finesse-swimbait option for serious anglers throughout North America, the Spark Shad 3" is crafted with a salt-rich compound laden with organic shellfish and baitfish powders, presenting an exquisitely prepared meal to wary predators.The shape...

The Spark Shad 4" is a hand-poured paddle-tail with a hull-design that increases linear stability. With an extremely sensitive tail designed to produce natural high-frequency vibrations even at slow retrieve speeds, the Spark Shad will keep fish...

The long-awaited, bottom-scuttling stealth craw has arrived. Sleeper Craw harnesses the revolutionary performance of the Sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of...

This versatile lipless crankbait is ideal for casting, ripping through cover, or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming action on the fall. Its internal rattles and tight vibrating action at...

Classic Rapala® wounded-minnow action, durable plastic body construction, and loud rattles make the Harvest Shad ideal for targeting your favorite gamefish in any situation.Durable plastic body and lip designRattling floating on pauseTight wounded-minnow...