Baits

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an erratic action unlike any other jerkbait. Its molded-in...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow to medium diving plug designed to catch a wide...

The LiveTarget® Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. Seasoned anglers will value the added...

So detailed and realistic, the LiveTarget® Rainbow Smelt will soon have hard core bass and walleye anglers pumping with adrenaline. The ultimate stick bait, this tool has it all - weight transfer system, rattle chamber, suspension capabilities, speed...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any...

Escape Little Twin™ is a sized down Escape Twin™. It inherits the same reaction bite enticing sharp action and big fish attracting volume. Technically it is downsized, but the large twin paddles and 4 reverse set legs thrash around for...

The LiveTarget® Pumpkinseed performs like no other hardbait when bass, walleye and Northern pike are targeting schooling sunfish. This flat-side crankbait has an authentic profile and precise swimming action that is so accurate it is in a league of its...

The BX™ Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. One-of-a-kind pieces, the actions and the durability are truly unmatched. Plus the finishes are the most...

The BX™ series from Rapala® lets anglers have the lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based...

The Ultra Light Crank is designed to offer big action in a small bait. Its size 3 body dives to eight feet and delivers an enticing wobbling and rolling action. Freshwater lureBuoyant body easily backs out of cover when pausedSmall in size, but weighted...

Kalin's® Salty Lunker Grub's precise and proven design provides maximum action at ultra-slow speed. Package of 10 Precise, proven design provides maximum action at ultra-slow speed Remains super soft, yet tough, in cold water temperatures Made in USA

The Escape Twin™ is based on the proven success of the Escape™ model to incite reaction bites with sharp action, plus extra volume to increase its appeal. The extra volume-up parts move quickly on fall and lift to incite reaction bites. They...

This lure can be rigged and fished in a variety of ways and has a fall that will drive fish wild!Package of tenSalt-impregnatedSmooth-and-even fall ratePackage of ten weight: 0.23 lb.Made in USA

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait, it sinks level and gives a little shimmy. It will work...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Package of ten soft baitsUnique...

Pro-Model® Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip!Freshwater lureLife-like reflective 3D eyesBeautiful chip-resistant finishAwesome for kids and beginners

The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait-style of soft plastic baits.Package of eightHeavily salt-impregnatedGreat actionLots of colors to choose from

The Heddon® Rattlin' Spook® adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth...

The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure...

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of sevenExclusive coffee...