Baits

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 10...

The Yo-Zuri® 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It's the only Yo-Zuri jerkbait designed with flat sides, which make it perfect for stop-and-go retrieves, or a pause / jerk / pause technique. The flat sides make this...

The Yo-Zuri® 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the internal 3D prism finish or new painted finish, makes this popper irresistible. This perfectly balanced...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line watchers will achieve the greatest success. Package of...

The Rage Tail™ Baby Craw has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action. Package of 9 Lots of claw moving...

Strike King's® Perfect Plastics are some of the softest, saltiest plastic lures ever produced and feature Strike King's exclusive, patent pending coffee scent. Coffee adds to the appeal as it masks human scents and oils and causes added bites and longer...

The latest Yamamoto® crawdad bait has huge round claws that act like swimbait tails and actually paddle when you swim the bait. It's also the only craw with a built in rattle chamber that's big enough to hold a 7mm rattle and designed so it won't fall...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...

The folks at Yamamoto® love their creature baits, so when anglers asked for one with a little more tail action, in addition to a bulky body, they crafted the Cowboy. Package of seven Wide profile legs create tons of kicking and vibrating Can be fished...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators - it's...

Though evasive in action, this classic Rapala® minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators - it's this erratic and...

This compact lure just feels right in your hand. Add water, and it comes alive! Agile, nimble and responsive, describe this cutting evasive action, no other crankbait compares. Baitfish skitter and scatter when they are pursued by predators. It's this...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as Best of the Best 2013 Lure, they're the...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as Best of the Best 2013 Lure, they're the...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2" in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying back and forth as you twitch the rod tip.Back and...

From the company that brought anglers the Jitterbug™ and the Hula Popper™, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant buzzbait retrieve,...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action over the slop. Its flow-thru design drains the lure...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first to the market, elevating the thrill of topwater fishing...

The KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that action that only a KVD Jerkbait can give. Jerk on slack...