Baits

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver...

The LiveTarget® Sunfish Crankbait was developed for anglers with a passion for cranking. The natural shape and profile, color scheme and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. Great for targeting...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Cut tentacles and trout worm...

Designed from the ground up to be the ultimate wacky rig worm, the Spanky® is now made with a special plastic formula loaded with the heaviest salt concentration in the industry! The basic wacky rig is as simple as slipping a hook through the lure,...

Not only is Ozmo™ the freakiest freakbait and wildest creature bait you've ever seen, it's also the first bait designed to be morphed into whatever configuration the conditions demand - and it's loaded with salt.As great a fish catching freak bait...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ribbontail design swims naturally on the...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

The Kreature™ has long swimming arms, a thick-bodied tube body, and rear tentacles. Its sure to catch the attention of a hungry bass! Package of 7 Salt impregnated Can be rigged in a variety of ways Variety of colors Package of seven weight: 0.19...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp! Alive!...

Ultra Lite trout and panfish anglers will really appreciate the durability of these little spinners. Included is everything from an #00 Ultra Lite Wooly Worm to a #00 Aglia Long Mino. Any one of these lures is perfect for pulling panfish from the weeds...

This is where the legendary Shad body shape meets X-Rap® attitude. An integrated long-casting system partners with an irresistible rattle to offer a classic swimming presentation or Xtreme X-Rap Slashbait® action. Freshwater lure Slashbait®...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give...

This is an incredible lure. Just put it in front of a bass and he is going to hit it. It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it more action than similar plastic baits on the market. The durability...

The Denny Brauer salt-impregnated Flip-N-Tube® is designed especially for flipping and pitching. The special 4.5" length is perfect for a Mustad® Megabite or similar hook. It also works great fished weightless as a soft plastic jerkbait! Package of...