Baits

The Fire Tail, with its bright and unique combination of colors, is fantastic for early morning and overcast days. Provoke bass attacks with the Fire Tail!Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Hand...

The Rebel® Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as "The Secret Bait of the Pros," now everyone...

Bass won't be able to resist the winning combination of color and action of this anise scented plastic worm!Pre-rigged plastic wormDots and stripes are molded in, not painted onThree #6 Mustad® HooksBuilt-in fish catching scent - Anise Scented Plus®Hand...

The 3.5" Rebel® Minnow™ was the first hard plastic Rebel lure produced. Its success came almost overnight. Demand quickly grew for other sizes and styles of the now legendary Rebel Minnow. For traditional, dependable, true-running action, nothing...

The SteelShad® Heavy 1/2 oz. blade bait is made from durable stainless steel with a molded lead weight. It eatures two VMC® black nickel hooks and line clip Stainless steel body Molded lead weight Flashes and vibrates Additional split ring hole option...

This lure possesses both incredible darting action and casts like a bullet!Package of tenMimics the shape of a small shad and crawdad or a young panfishShort and fatWeight and shape causes a quicker fallPackage of ten weight: 0.11 lb.Made in USA

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

The Gary Yamamoto 5" Double Tail Hula Grub can be worked on a jighead or rigged Texas-style. Package of ten Triggers quick and instant strikes from active fish Grabs attention of cruising fish Made in USA

The Senko is a staple in the fishing world. The original soft-plastic stickbait, the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways...

This versatile bait that can be used as a spinnerbait or jig trailer. Package of 20Fish on a jighead or Texas-riggedCompelling baitfish imitatorGreat for attracting bass Package of 20 weight: 0.25 lb.Made in USA

Based on years and years of experience, the Scum Frog Pro Series Frog has all the little features you need to catch fish when other frogs can’t seem to cut it. For one, it features an extra loud glass rattle designed to produce maximum noise, and...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Biodegradable Longer lasting results than live bait Features...

The Baby Blue Eyes looks like a gourmet meal for hungry bass and walleyes.Three pack consists on one rigged lure and two soft bait bodiesPerfectly balancedRealistic head Bulging blue eyesLife-like colorUse to jig, troll, or cast and retrieveHook: 1/0

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableCurly swim tail creates fluid actionNatural...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

A lightweight spoon shaped like a Hellgrammite, the aquatic larval stage of the Dobsonfly, the Helgy is a good caster, but also effective when jigged. When retrieved it bounces, wobbles and spins imitating many larval insects, hellgrammite and leaches...

The Rebel® Hellgrammite ultralight artificial lure is a sinking, bottom-searching fishing lure with life-like rubber legs and natural colors. It's a true nature's look-alike and will produce fish in ponds, streams and lakes. Sinking bait Treble...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...