Baits

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ribbontail design swims naturally on the...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

The Kreature™ has long swimming arms, a thick-bodied tube body, and rear tentacles. Its sure to catch the attention of a hungry bass! Package of 7 Salt impregnated Can be rigged in a variety of ways Variety of colors Package of seven weight: 0.19...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp! Alive!...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give...

This is an incredible lure. Just put it in front of a bass and he is going to hit it. It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it more action than similar plastic baits on the market. The durability...

The Denny Brauer salt-impregnated Flip-N-Tube® is designed especially for flipping and pitching. The special 4.5" length is perfect for a Mustad® Megabite or similar hook. It also works great fished weightless as a soft plastic jerkbait! Package of...

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and that also works at a variety of depths (depending on...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The WildEye® Live series is the most realistic series of baits available.The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

For the best swimming action use a steady retrieve, but vary your speed to figure out what the fish want. This minnow is rigged with a VMC® needle point hook. It has a tough yet soft outer body, a holographic swimmin' flash foil for added attraction,...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and grass mats. The intricate life-like details make this...

Slug-Go® is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish. Package of soft stick baits Erratic, strike triggering, injured baitfish action Darts and quivers Suggested use: Bass,...

The Fin-S fish original fork tail minnow has been a part of Lunker City® since the beginning. The first by design as a soft fork tail Fish for Texpose rigging and jigging. This lure doesn't quit when it comes to catching multiple species of fish all over...

Lunker City's Fin-S Shad® combines a chunky body with a thinner, more active tail section to introduce a new profile and appearance. The natural world of soft-stick-baits that was created with Lunker City's Slug-Go®, and enhanced with its Fin-S Fish® and...

The ultra-light Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible...

With a built-in fish catching scent, and two hooks for full hooking and holding power, those bass don't stand a chance! Natural pre-rigged plastic worm Two #4 Mustad® weedless hooks Easy releasing weed guards Built-in fish catching scent - Anise Scented...

You've fished with real grasshoppers, now fish with this: the Rebel® CrickHopper Popper. It's the first popping critter of it's kind. Resembles cricket and grasshopper in different stages Realistic ultralight lure Popping sound causes a...