Baits

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™ (The Real Deal), the upsized Big TRD draws even more attention to help trigger even bigger bites. Package of six Same great stickbait profile and...

The KVD Splash's design is the perfect balance of spitting, chugging and walking to entice topwater strikes. Designed to the specifications of BassMaster's Classic Champ Kevin VanDam Topwater popper Narrow nose design Ultra-realistic paint...

You’ve never seen a lure like the Booyah® Prank™. A lipped popper, the Prank can be worked on top as a popper that spits water, but it doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

Zoom® took the Ultra-Vibe Speed Craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water, and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass...

Perfect for shallow water power fishing, this lure's square bill design and action are perfect for maximum deflection off cover to entice strikes. Designed with no internal rattles for a silent approach, it will constantly wander with erratic action...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 8 High-grade plastic construction Crazy tail action Coffee scent technology helps mask human scent and oils and attracts fish Works great flipping or as a jig trailer Use...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 7 High-grade plastic construction Ribbed body Flanges for consistent, subtle action Coffee scent technology helps mask human scent and oils and attracts fish Designed for use...

All colors of the KVD® Drop Shot Half Shell feature Strike King's® new OPT (Open Pour Technology). OPT allows the baits to have more exciting color combinations with up to three colors. Package of nine Designed by Kevin VanDam and Mark...

Storm's® 360GT Searchbait™ has a natural swimming action fish can't refuse! Perfect for any skill level, simply cast it out and reel it in with a steady retrieve. One rigged soft bait lure plus two extra bodies Rattling, weighted, life-like jig...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...

With one twitch of the rod tip, the Yum® Houdini Shad comes to life with a very erratic swimming action. This soft plastic bait is unique in that you can modify the tail three ways to fit just about any presentation you need.Full paddle tail = slow fall...

The Whopper Plopper® 130 & 90 can run at a crawl so super slow you can't hear the tail, only the tiny glass beads that sizzle inside as the head shakes back and forth with each rotation of the tail. Or, you can speed it up and it throws water like a...

The Molix® RT Flip Tail is extremely lifelike - the perfect lure to stimulate aggressive strikes from all kind of predator. The lure is made with lead-free zinc alloy weight armed with a premium quality weedless hook. The wire weedguard allows this...

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

The Finesse TRD™ (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

The Eagle Claw® Lake & Stream™ Doomsday Spoons will be a winner on any fishing trip.Package of fiveDurableTreble hook* Actual product may differ from photo.

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King® KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip,...

The Deep Diving KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that action that only a KVD Jerkbait can give...