Baits

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ™ 3.75" will entice strikes from virtually every fresh and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop...

Based on a scan of a real snake, the 3D Wake Snake is the perfect baby snake imitation with a realistic swimming topwater action. It swims with a wide S action either on the surface or just below, depending on the selected tie point. 3D scanned...

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to spoon fishing, the L-Minnow is desgned to sink while the...

Yo-Zuri's® Pin's Minnows Series™ has been a top seller worldwide for over two decades! The Pin's Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable...

When it's time to size up, rely on the StreakZ™ XL. Its split-tail design and gill-plate detail produce added action and attraction, while salt impregnation adds weight for casting and helps them sink faster for subsurface applications. StreakZ...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this well-known bait, including a retrieve and...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4 - 8 foot depth range. Rapala® has perfected the natural minnow action in this jerkbait that triggers fish in three ways: on the...

Meet your new favorite jerkbait - Rapala’s® Shadow Rap®. This lure has moves that other lures only dream about. The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the...

The Dinger has become an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM® Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail.Package of soft...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 30...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition.Package of 5Realistic appearanceSoft and saltyStored in FreshLock®zipper bagSuggested use: BassMade in USA

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition. Package of 20 Salt impregnated Ribbed body Attention-grabbing action Stored in FreshLock™ zipper bag Suggested...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrawfish is a super ultralight version of the legendary Wee Crawfish. Like all of the baits in the Rebel microCritter Series, the microCrawfish features a single barbless...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrickhopper is a super ultralight version of the classic Rebel Crickhopper. Like all of the baits in the Rebel microCritter Series, the microCrickhopper features a single...

A hard, U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a vibrating, thumping signal that bass pick up with their lateral...

If you want to catch fish, use the Bill Lewis's Magnum Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, walleye, striped and...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the retrieve and while it's slowly sinking on a weighted Texas...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish profileErratic, darting actionDeep belly slot

If you want to catch fish, use Bill Lewis's Rat-L-Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, striped and hybrid bass, white...

A very compact, small and heavy bait, the Yamamoto® Flappin' Hog® is the perfect choice for a jig trailer. Package of 7 Heavy, compact body Use it Texas or Carolina rigged Ideal for flipping and pitching Great as an attention-grabbing trailer