Baits

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait, it sinks level and gives a little shimmy. It will work...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Package of ten soft baitsUnique...

The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait-style of soft plastic baits.Package of eightHeavily salt-impregnatedGreat actionLots of colors to choose from

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of sevenExclusive coffee...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

The Oneten+2™ delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft. range on 12 lb. fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes and external scale pattern make this Wart look like a natural baitfish, not just another lure. It has a loud rattle and the original side-to-side Wart action with...

The Plow Jockey® is designed and scented especially for bass. It remains soft and flexible for great action.Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Hand tied and hand sewn17 lb. test inside...

This natural plastic, pre-rigged, life-like worm draws fish from all directions and has tail-end hooking power! Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Tail-end stinger hookHand tied and hand sewn17...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line watchers will achieve the greatest success. Ten pack Use as...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver...

Designed from the ground up to be the ultimate wacky rig worm, the Spanky® is now made with a special plastic formula loaded with the heaviest salt concentration in the industry! The basic wacky rig is as simple as slipping a hook through the lure,...

Not only is Ozmo™ the freakiest freakbait and wildest creature bait you've ever seen, it's also the first bait designed to be morphed into whatever configuration the conditions demand - and it's loaded with salt.As great a fish catching freak bait...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture