Baits

At 3.3", the Junior Bandito Bug is perfect as a jig trail or for the picky fish that just won't bite anything else. Designed with a unique kicking action, Junior gets its drawing power from the highly engineered flanges attached at the tips of each arm...

The legend is now bite-sized. The Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning Vision Oneten+1 Jerkbait, the smaller Jr. size is a wildly...

Taking the ned rig to the next level with the Rabid® Fox Tail. Package of 6 Enlarged 1.5" piece of hand tied fox fur Fox fur securley embeded into 2" of highly bouyant and durable plastic Soft supple finesse hair action Made in USA

The E Pop 80 has an extremely loud popping action with a loud knocking sound - calling in fish from a distance. The bait is designed to cast easily and can be walked back to the boat, creating life-like action that bass can’t resist. Paired with...

Berkley® worked with the Pros to design multiple sizes of Flicker Shads® to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Perfect as a starter pack, the Delta Gamefish Kit includes a wide assortment of different lures. It's ideal for lake or pond fishing. Spinners Lures Plastic grubs

The Delta Grub Kit includes a huge assortment of grubs and jig heads. Different colored grub bodies Weighted jig heads with hooks

Catch bigger fish today with the Original Fat Job. Package of 10 soft baits Varied ribbing along body Bang® scent encourages fish to hold on longer Liquid salt infused Perfect for flipping, pitching and more

The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig...

A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile 10X Tough ElaZtech® finesse baits and ShroomZ™ jigheads. Each kit includes Finesse TRD™, TRD...

By overwhelming customer demand, the 3.5" Pro CrawZ™ equips anglers with an upsized version of the popular TRD CrawZ™. Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish’s natural defensive posture...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the Z-Man® Goat™ series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The Goat's segmented, slightly...

The Molix® Supernato Baby is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water and that also works at a variety of depths...

The Molix® Freaky Flip features a medium density mineral plastic blend that allows the Freaky Flip to better penetrate into heavy cover and vegetation with natural movement. Ideal for flipping and pitching, it is also poured with micro salt crystals and...

The Supernato Beetle comes from an intuition of Mike "Ike" Iaconelli, Elite Pro Angler and Bassmaster Classic Champion, and was designed by Molix® in Italy. Built with a special soft body and strong double hook for easy hook-up, the Supernato Beetle's...

Fishermen and women will find the Rabid Craw to be the ultimate soft plastic companion whether on a Texas rig, Carolina rig or Drop shot. Incredibly durable and lifelike, its specially designed hand tied fur claws pulsate at even the slightest rod...

Compared to traditional soft plastic lures, Rabid Bait's® revolutionary finesse action worms, with embedded hand-tied fur, are softer, more flexible and have loads more action. Made from a material that offers a distinct floating advantage, Shaker Worms...

The Dyna Response™ is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that generates powerful vibrations and quick start-up action. The...

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

The Vapor Shad has Bass Assassin's® Combo Bang® scent and liquid salt infused in them, so you know they work. Package of 10 soft baits Bang scent encourages fish to hold on longer Liquid salt infused Jerkbait Belly slit