Baits

With an unconventional U-shaped design, this lure catches the water and creates a swimming action gamefish find irresistible.Package of 3Equally effective cast or trolled on light lineSuggested use: Trout, bass, panfish

The Rage Tail™ Rage Swimmer has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action. Package of soft bait...

This lure has won more tournaments, set more records, and brought more pleasure to the serious fisherman, retiree, and the Saturday angler than you can imagine.In some ways these are easier to fish with because the fish are so persistent in their efforts...

Tim Moore is a nationally recognized professional angler, fishing guide, outdoor writer, and promoter. He has fished the coastal and inland waters of New Hampshire for more than thirty years. Tim is an industry leader whose success has garnered him a...

Ideal for catching bass anytime, especially when they have gone deep, the Weedless Bass Crawler is made for the big ones. It sinks fast and deep into the weeds and can be fished at a faster rate of speed. Pre-rigged plastic scented worm Built-in fish...

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ™ 3.75" will entice strikes from virtually every fresh and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop...

When it's time to size up, rely on the StreakZ™ XL. Its split-tail design and gill-plate detail produce added action and attraction, while salt impregnation adds weight for casting and helps them sink faster for subsurface applications. StreakZ...

The Dinger has become an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM® Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail.Package of soft...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 30...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition.Package of 5Realistic appearanceSoft and saltyStored in FreshLock®zipper bagSuggested use: BassMade in USA

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition. Package of 20 Salt impregnated Ribbed body Attention-grabbing action Stored in FreshLock™ zipper bag Suggested...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrawfish is a super ultralight version of the legendary Wee Crawfish. Like all of the baits in the Rebel microCritter Series, the microCrawfish features a single barbless...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrickhopper is a super ultralight version of the classic Rebel Crickhopper. Like all of the baits in the Rebel microCritter Series, the microCrickhopper features a single...

A hard, U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a vibrating, thumping signal that bass pick up with their lateral...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the retrieve and while it's slowly sinking on a weighted Texas...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish profileErratic, darting actionDeep belly slot

A very compact, small and heavy bait, the Yamamoto® Flappin' Hog® is the perfect choice for a jig trailer. Package of 7 Heavy, compact body Use it Texas or Carolina rigged Ideal for flipping and pitching Great as an attention-grabbing trailer

The Kut-Tail is perfect for finesse fishing techniques like drop-shotting and light Texas rigs.Package of 10Durable soft bait with unique tail design Tapered body Great for finesse fishing techniquesPackage of ten weight: 0.12 lb.

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

This craw fish imitation is a bass magnet!Package of 10Soft baitGreat tail actionYear-round useFor use with 3" Spider Jig rigged lure, sold separatelySuggested use: Bass, pike, lake trout