Baits

Made from super durable TPE plastic, this crab can stand up to anything that crosses its path.Design based on 3D scan of an actual crabStrong TPE material; much stronger than standard soft plastic baitsLife-like appearanceAction draws fish from great...

Shad are large baitfish targeted by a multitude of gamefish. The Savage Gear® Gizzard Shad features an all new swinging treble hook harness that let anglers choose if they want the hook buried in the bait or swinging freely under the bait to make it...

The folks at Savage Gear® built the PVC Crab with one thing in mind - ultimate realism.Design based on 3D scan of an actual crabAir-filled claws for exceptional underwater actionLife-like appearanceAction draws fish from great distance

The Googan Baits® Scuddle Bug is a finesse-focused line-through swimbait designed to perfectly imitate a scurrying, fleeing crawfish. Built with lifelike details and an incredible swimming action, this bait is a game-changer for serious anglers looking...

Following in the footsteps of its predecessor, the 3D Bluegill Version 2 offers improved details and a photoprint finish making it indistinguishable from the real thing. Its four-part segmented body provides the new 3D Bluegill with a lifelike action at...

The Yo-Zuri® Pro Series Glide Bait is a Japanese designed chopping style single jointed glide bait. Designed in conjunction with Yo-Zuri's top US BASS and MLF pro staff, this bait gives anglers an affordable, yet extremely high quality and effective swim...

The Bodega isn’t just another creature bait - it's a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5", the Bodega delivers a powerful profile and lifelike action.What sets the Bodega apart is its signature...

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all. This incredibly lifelike soft plastic mimics natural forage with unmatched realism, making it deadly on bass, crappie, bluegill, walleye, and more. Whether...

Built with purpose and packed with innovation, the Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s® reputation for...

Named after Ben Milliken's son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or light jigging, making it irresistible to bass and...

XL is the big brother of the Albie Snax. It offers great casting distance and legendary action.Package of 6Aerodynamically shaped for great castingRealistic movementIntended to mimic variety of baitfishDurableFor ideal set up, pair with 6/0 Fish Snax®...

The Strike King® Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural...

The Pulsar Popper bait is made of hard plastic with an internal hexagonal structure for added strength. Unlike other poppers, these lures are built using through-wire construction, which allows them to endure tougher fish for longer periods. The internal...

Here's the ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait,...

The Strike King® Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural...

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 3" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...