Freshwater Fishing

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. ...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously...

Missile Baits® has created the most versatile hand poured finesse straight worm, and it's being made by Roboworm. At 6" long, the proportions of the Magic Worm allow for prefect rigging options on a...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the...

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped...

Meticulously balanced and matched, the Featherlight Pro Trolling Combo offers modern anglers a durable, high-performing rod and reel combo worthy of wielding the legendary Featherlight™ namesake...

Since its introduction, Smackdown™ has been setting all-new performance standards for castability and performance.This amazingly thin diameter line is made with 8 ultra-thin, micro-weave strands in a...

Built to outperform any other bladed jig, the Slobberknocker combines innovative design and proven Berkley® features in one fish catching package. Through exhaustive acoustic and vibrational studies,...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head...

Saltist LW feature five ball bearings for smooth performance.Rugged, all metal construction with rigid one-piece aluminum frameDigigear™Powerful, high-strength alloy gearsUp to 30% greater winding...

The Tatula SV70 reel has an all-new frame size - the smallest, lightest and most palmable Tatula SV reel the company has ever introduced. It's one of the lightest, most controlled baitcasting reels...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45® Bias and Braiding-X blank construction to prevent...

The newest addition to Shimano's® MagnumLite™ series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the multi-species angler. Built utilizing Shimano's...

Sometimes dynamite comes in small packages, and that has never been more true than with Missile Baits'® Ike's Mini Flipping Jig. The brainchild of Mike Iaconelli and John Crews, it has several design...

Designed with a unique, triangular-shaped head, the Missile Jigs® Ike's Head Banger Jig hammers rocks and crag-like terrain with unequaled efficiency. Fitted with a precisely shaped weedguard, Ike's...

The Quiver 4.5 is a 4.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned...

The Ned Bomb utilizes the ribs and thin beaver-shaped tail to give anglers something they don't have in a Ned bait - a bait that has subtle action even at rest. The folks at Missile Baits® made it...

The perfect action chunk for Mini Jigs is here. Using Missile Baits® shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard...

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water, resulting in a straight fall. The tails sail when left connected...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the Dark Sleeper, the Sleeper Gill can be sent where others fear to swim. Its jungle-crawling ability enables precision...