Freshwater Fishing

Think small! The ProFISHiency® Tiny but Mighty Pocket Combo brings tiny and fun to a new level.This tiny set up features a quality tiny spincast reel with a 2.8:1 gear ratio, double anodized aluminum...

The SureSet® drop shot hook is the award-winning choice that's perfect for nose hooking your favorite soft plastics or live bait for drop shotting. The technical locking curve designs guarantees a...

Find the Krazy in you with this pre-spooled ProFISHiency® spinning combo! Rod: Two-piece fiberglass spinning rod Medium Light power Moderate action Cork handle and foregrip Guides: 6+tip Lure...

The VMC® Fastgrip® Wide Gap Worm Hook is forged from extremely tough, lightweight Vanadium® steel, the same material used for hard wearing Formula-1 engine parts. It offers up to 25% increased...

The 7115's technical locking curve maximizes hook sets and locks fish in place when hooked. Offset Turned up eye Long shank Wide gap High carbon steel Needle Point

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results. The ball...

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in...

Connect your dropshot weight with these small stainless steel clips instead of a direct knot to allow for quick changes between weights, styles, or colors of dropshot weight. When you're done for the...

A lot of dropshot worms simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The Great Lakes Finesse® Drop Worm stands...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it,...

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single...

Panther Martin® InLine SWIVEL™ Holographic changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This...

Panther Martin® InLine SWIVEL™ Spotted changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This...

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough,...

Panther Martin® InLine SWIVEL™ Regular changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This...

Panther Martin® InLine SWIVEL™ Regular Fly changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD™ features the all-time great TRD stickbait profile in a 1.75" size. 10X Tough ElaZtech® composition means the...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout...