Berkley Gulp! Alive! 1 Minnow Soft Bait Lure zoom in


Berkley Gulp! Alive! 1" Minnow Soft Bait Lure

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.

The new Gulp! Alive! baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the first generation baits. They also have a 34% better swimming action than original Gulp!
  • Soft bait in sealable jar
  • Natural presentation in action, scent, and taste
  • Lifelike detail
  • Quivering tail action
  • Longer lasting results than live bait
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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Description Color(s) Size / Weight Application Price Qty


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Smelt Length: 1" Package Weight: 2.1 oz. Freshwater $5.99


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Black Shad Length: 1" Package Weight: 2.1 oz. Freshwater $5.99


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Chartreuse Shad Length: 1" Package Weight: 2.1 oz. Freshwater $5.99


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Emerald Shiner Length: 1" Package Weight: 2.1 oz. Freshwater $5.99


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Watermelon Pearl Length: 1" Package Weight: 2.1 oz. Freshwater $5.99