Yo-Zuri

The versatile Hydro Monster Shot can be fished from the surface to the bottom, and everywhere in between, in 100+ ft. of water. It's a heavy weighted lipless stick bait, that falls in a horizontal...

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when...

The Crystal Minnow™ Deep Diver premium classic reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight...

Yo-Zuri® is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. It's designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with...