Yo-Zuri

There's a new big saltwater walk the dog pencil taking over the market - the Yo-Zuri® Mag Pencil. Featuring their patented sled magnetic weight transfer system to ensure tail first trajectory on all...

The Yo-Zuri® Pro Series Glide Bait is a Japanese designed chopping style single jointed glide bait. Designed in conjunction with Yo-Zuri's top US BASS and MLF pro staff, this bait gives anglers an...

The versatile Hydro Monster Shot can be fished from the surface to the bottom, and everywhere in between, in 100+ ft. of water. It's a heavy weighted lipless stick bait, that falls in a horizontal...

Yo-Zuri® is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. It's an inshore, back bay style pencil popper that has a flat bottom and...

Yo-Zuri® is proud to introduce the Ultra Metal Squid Jig to the North American market. The Ultra Metal is a heavy weighted squid jig intended to be used on the bottom of the Yo-Zuri Squid Leader or...

Yo-Zuri's® Mini Squid Jig series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains glow-in-the-dark belly accents for added brightness, even in the...

A new larger twitch / glide style bait for the Yo-Zuri® line-up, the Hydro Twitchbait. At 6" and 2-7/8 oz. and with its deep body, this lure has the profile needed to attract big gamefish species. It...

A top-of-the-line Squid Jig, Yo-Zuri's® Laser™ Series features a strikingly bright metallic laser finish. The Laser Squid Jig sinks at a rate of 6" per second and can be fished individually or...

The Ultra Cloth Squid Jig series by Yo-Zuri® is the latest addition to their time-tested squid jig line up. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see...

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense...

Yo-Zuri® Squid Leader is 100% fluorocarbon. Short rod compatible Perfect for numerous catches Twistless cross beads Materials from Japan, made in Vietnam

Yo-Zuri® is proud to announce the introduction of their new Blue SuperBraid.Blue is great visibility line that is designed for the angler to see their line on top of the water. Great for use in...

Yo-Zuri® is proud to announce the introduction of their SuperBraid. Blue line offers great visibility, designed for the angler to see their line on top of the water. Great for use in saltwater to...

Yo-Zuri® is proud to announce the introduction of their new Blue SuperBraid. Blue is great visibility line that is designed for the angler to see their line on top of the water. Great for use in...

Yo-Zuri® is proud to announce the introduction of their new Blue SuperBraid.Blue is great visibility line that is designed for the angler to see their line on top of the water. Great for use in...

The original high speed trolling hard bait, Bonita has been redesigned with upgraded! The Bonita lure boasts Yo-Zuri's® patented color change technology on the top of the bait and a smooth scale...

EGI Aurie-Q® cloth was developed from the Japanese traditional fishing tackle Egi which had been made of natural materials. Use this jig when boat fishing or casting for all types of squid. EGI...

Yo-Zuri’s® Mini Squid Jig features a strikingly brilliant Holographic Internal Prism finish. Each Mini Squid Jig contains glow-in-the-dark belly accents for added brightness, even in the...