Yo-Zuri

EGI Aurie-Q® cloth was developed from the Japanese traditional fishing tackle Egi which had been made of natural materials. Use this jig when boat fishing or casting for all types of squid. EGI...

Yo-Zuri’s® Mini Squid Jig features a strikingly brilliant Holographic Internal Prism finish. Each Mini Squid Jig contains glow-in-the-dark belly accents for added brightness, even in the...

A top-of-the-line squid jig, Yo-Zuri's® Ultra Bait™ series features strikingly brilliant and proprietary internal Hologrpahic Prism finishes. Each squid contains glow-in-the-dark belly accents...

Yo-Zuri® H.D. Carbon® is a fluorocarbon leader that maximizes the advantages of fluorocarbon with a disappearing pink tint. Fluorocarbon is virtually invisible in the water and red is the first color...

Perfectly balanced for a precise lifelike swimming action, this jig proves irresistible to squid. Sinking lureSinks at rate of 6" per secondTwin hooks on tailArray of colorsSuggested use: Squid

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact...

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice...

This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted for long distance casting, the Surface Cruiser™ is an...

The Yo-Zuri® 3D Squirt™ is one of the most realistic hard bait squid imitations on the market. The Yo-Zuri brand skirt, found on each bait, adds to the irresistible wide swimming action...

The Bull Pop™ lure has been redesigned with added features -and a lower price point! Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for striped bass,...

The Hydro® Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure is perfectly weighted for long distance casting. It's ideal for surf or...

Yo-Zuri® is proud to announce the introduction of the new and improved Hydro® Popper. This compact topwater popper features an extra wide mouth which causes a very large splash which draws fish in...

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to...

Yo-Zuri's® Pin's Minnows Series™ has been a top seller worldwide for over two decades! The Pin's Minnow floating lures series is offered in a variety of natural colors and patterns to tempt...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known...