Yo-Zuri

A new larger twitch / glide style bait for the Yo-Zuri® line-up, the Hydro Twitchbait. At 6" and 2-7/8 oz. and with its deep body, this lure has the profile needed to attract big gamefish species. It...

The original high speed trolling hard bait, Bonita has been redesigned with upgraded! The Bonita lure boasts Yo-Zuri's® patented color change technology on the top of the bait and a smooth scale...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice...

The Mag Darter™ allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique inverted cupped face that is often...