Yo-Zuri

There's a new big saltwater walk the dog pencil taking over the market - the Yo-Zuri® Mag Pencil. Featuring their patented sled magnetic weight transfer system to ensure tail first trajectory on all...

Yo-Zuri® is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. It's an inshore, back bay style pencil popper that has a flat bottom and...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see...

A top-of-the-line, topwater, walk the dog lure should always be in your fish catching line-up. The Yo-Zuri® 3DB Pencil Popper features the patented 3D internal prism that reflects light in all...

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This...

This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted for long distance casting, the Surface Cruiser™ is an...

The Yo-Zuri® 3D Squirt™ is one of the most realistic hard bait squid imitations on the market. The Yo-Zuri brand skirt, found on each bait, adds to the irresistible wide swimming action...

The Bull Pop™ lure has been redesigned with added features -and a lower price point! Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for striped bass,...

The Hydro® Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure is perfectly weighted for long distance casting. It's ideal for surf or...

Yo-Zuri® is proud to announce the introduction of the new and improved Hydro® Popper. This compact topwater popper features an extra wide mouth which causes a very large splash which draws fish in...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known...

The Crystal 3D Minnow™ Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This...

The Yo-Zuri® Crystal 3D Minnow™ Magnum's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for...

The 3DS Minnow 4" features a unique diamond-shaped lip that causes the bait to run true even in strong currents or when fishing from an elevated position. This flat-sided hard bait has a tight wiggle...