Berkley

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® looks alive, feels alive and tastes alive. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Package...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...