Berkley

The Original, the Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all...

Ideal for slick calm days when you need a more finesse approach, the Berkley® Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic...

Berkley® ProSpec® Hollow Braid is the new standard in Professional Grade™ Hollow Braid. Great for creating wind-on leaders, and top-shots with knotless splicing, it's truly hollow, with an...

When it comes to terminal tackle, the folks at Berkley® can sum up their performance in just one word - strength. Berkley components are guaranteed to handle the toughest tests.Package of 3 saltwater...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® looks alive, feels alive and tastes alive. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Package...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...

Berkeley® Trilene XT® line is extra-tough for abrasive conditions. An improved abrasion-resistant formula makes XT even tougher and more durable. XT holds up to rocks, logs, docks, and other cover...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...

Big Game features an abrasion-resistant formula that runs through rod guides with less friction, but has the shock absorption and fighting power to handle big fish in freshwater and saltwater.Extreme...

Big Game features an abrasion-resistant formula that runs through rod guides with less friction, but has the shock absorption and fighting power to handle big fish in freshwater and saltwater.Extreme...