Berkley Gulp! Alive! 4" Minnow Soft Bait Lure

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.

The new Gulp! Alive! baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the first generation baits. They also have a 34% better swimming action than original Gulp!

• Soft bait in sealable jar
• Natural presentation in action, scent, and taste
• Lifelike detail
• Quivering tail action
• Longer lasting results than live bait