Heddon Pop'n Image Lure

The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water when...

Heddon® adds a new twist to its classic line - the Swim’n Image™. Shallow-running crankbait resembles 3" threadfin shadWide wobbleSwims where many other lures can'tHighly snaglessParticularly...

The Sonar is Heddon's® adjustable-action lure. Its unique line-tie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice,...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. The tough lure features a trio of super-sharp saltwater grade hooks and...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to...