Saltwater Fishing

Surf fishing is an expensive addiction that can leave many anglers out of the sport or ill-equipped for success. The affordable Okuma® Longitude Surf series opens the door to all anglers. Equipped with precise graphite rod actions and top-quality...

The Panic Pencil Popper's large rear rattle not only generates a loud rattling sound but acts as a weight-transfer system that ensures extreme long-distance casting even into stiff winds. The lure moves with an enticingly erratic action that pulls fish...

A top-of-the-line, topwater, walk the dog lure should always be in your fish catching line-up. The Yo-Zuri® 3DB Pencil Popper features the patented 3D internal prism that reflects light in all directions. The large single internal cadence rattle gives...

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast popping retrieve. Tough and durable ABS resin...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This allows anglers to use different retrieves and...

Heddon® Saltwater Super Spook topwater lure has a 5 " body and boasts three super-sharp saltwater hooks and hardware. It's perfect for serious saltwater fishing. Color designed for saltwater fishing Realistic finish Topwater Heavy-duty components and...

With the extreme popularity of the Paddle Tail Shads on the Gulf Coast, and Bass Assassin’s® reputation for super soft hold fish longer plastics, they knew the Sea Shad would be a winner. When rigged with a 1/16 oz. to 1/4 oz. jighead, and bounced...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see...

A dream to cast on inshore tackle, this simple Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. It features multiple rattle chambers for extra sound and vibration. Holographic, hard body lure Pre-rigged...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

The DTX Minnow represents the pinnacle of saltwater hardbait trolling lures. It's been proven to troll faster, dive deeper and always run straight. The Nomad Designed Autotune tow point and bib system means this lure just keeps swimming deep, straight...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

Wilderness rods feature durable and resilient fiberglass blanks. Regular action Ceramic insert with shock ring guides Round rubber butt cap EVA handles Convenient hook keeper Manufacturer's limited one year warranty

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from predatory fish to remain stealthy. Tough and durable...

The Whopper Plopper 130® can run at a crawl so super slow you can't hear the tail, only the tiny glass beads that sizzle inside as the head shakes back and forth with each rotation of the tail. Or, you can speed it up and it throws water like a swamp...

From small trout in lakes and streams, to ice fishing perch and walleye, this lure will do the job.The Standard Casting Lure has an unbeatable action when retrieved at slow to medium speeds. Its hand painted eye makes it look alive, and the action makes...

This style of Deadly Dick® is becoming more and more popular for big lake trout and pike. Vary the speed of retrieval to create the action you desire and the fish won't say no. Made of solid brass, then nickel plated for a shiny, bright finish Nickel...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...

Featuring a sand eel-like slim shape design, Shimano's® Current Sniper™ sinking stickbait offers exceptional casting distance from their unique Jet Boost™ technology. By allowing the internal weight to slide back during the cast and then...