Scents & Baits

Find out what fishermen across the country are raving about! Use Smelly Jelly® to take the scent down deep.One application will last 30 minutes to several hours depending on the fishing conditions.Gel / paste consistencyExtra strong and highly...

SMELT-RITE™ fish attractant is made from freshwater lake smelt and is highly effective on all minnow-eating fish. It has also shown to be effective on most saltwater species as well.Just a couple drops is all it takes! Soft plastic baits will...

Gulp!® Alive® spray fish attractant will make any bait taste and smell alive. It's like a blood trail in the water that fish can't resist. Trigger spray bottle shoots a stream or a sprayEnhances bait's effectivenessUse on soft bait, hard bait, or live...

The PowerBait® Attractant enhances ordinary lures or live bait with PowerBait scent and flavor.Water-soluble liquid attractant Handy squeeze bottleAvailable in 2 oz. or 8 oz. size

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.42% more effective than original trout baitGlitter simulates real fish scales and...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective.Disperses advanced scent and flavor enhancersCrystalina glitter reflects light and increases visibilitySuggested use: Trout

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Long-lasting nibbles stay on the hook even...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Convenient pre-formed nuggets are easy to...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.Moldable and easy to useFloating formula enhances dispersion of scent and flavor to...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableHas out fished live bait 2:1 in head to head field...