Berkley Gulp! Grub Soft Bait Saltwater Lure - 4 Pk. zoom in


Berkley Gulp! Grub Soft Bait Saltwater Lure - 4 Pk.

$7.99 - $8.99

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.

  • Favorite for all saltwater species when targeting big fish and a northwest coast favorite for halibut
  • Proven tail action design swims under all conditions
  • Tough and durable
  • Fish at depths up to 300 feet
  • Ideal on jigs or as a trailer
  • Wide swimming tail for greater action and visibility

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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
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