Daiwa Wilderness Casting Rod

Daiwa's® first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest tackle companies in the world today.

To handle sales and distribution in the United States, Daiwa first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.     

From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design, and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation; the type of innovation that has left a visible mark on the majority of tackle manufactured today - innovation that continues to advance the sport of fishing.