Berkley PowerBait MaxScent Hit Worm Soft Bait Lure - 10 Pk. zoom in


Berkley PowerBait MaxScent Hit Worm Soft Bait Lure - 10 Pk.

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action 

  • Package of 10
  • Releases super-charged scent field
  • Multiple rigging options make for versatile bait
  • Loose action tail allows for more movement at slower speeds


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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Description Color(s) Size / Weight Application Price Qty


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Black Length: 4-1/2" Freshwater $8.99


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Green Pumpkin Magic Length: 4-1/2" Freshwater $8.99


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Pumpkinseed Length: 4-1/2" Freshwater $8.99


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Watermelon Red Length: 4-1/2" Freshwater $8.99