Berkley Gulp! Minnow Soft Bait Lure - 12 Pk. zoom in


Berkley Gulp! Minnow Soft Bait Lure - 12 Pk.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait.

  • Package of 12
  • Replaces the real thing
  • Water-based formula has lifelike taste and texture


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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Description Color(s) Size / Weight Application Price Qty


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Smelt 3" Freshwater $7.99


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Rainbow 3" Freshwater $7.99


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Black Shad 3" Freshwater $7.99


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Firetiger Length: 3" Freshwater $7.99