Yo-Zuri

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to...

Yo-Zuri's® Pin's Minnows Series™ has been a top seller worldwide for over two decades! The Pin's Minnow floating lures series is offered in a variety of natural colors and patterns to tempt...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when...

The Crystal Minnow™ Deep Diver premium classic reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known...

The Crystal 3D Minnow™ Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This...

The Yo-Zuri® Crystal 3D Minnow™ Magnum's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for...

The Mag Darter™ allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique inverted cupped face that is often...

The 3DB Crayfish™ is a slow sinking crayfish pattern hard-bait, a forage favorite for largemouth bass. The design includes the patented Internal 3D Prism Finish along with Yo-Zuri’s® Wave...

The Yo-zuri® 3DB Pencil™ is a top-of-the-line, topwater, walk the dog-style lure. The internal 3D prism finish or new painted finish and rear placement, one-knock cadence rattle gives this lure...

The Yo-Zuri® 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It's the only Yo-Zuri jerkbait designed with flat sides, which make it perfect for stop-and-go retrieves, or a pause...

The Yo-Zuri® 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the internal 3D prism finish or new painted finish,...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an...

Yo-Zuri® is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. It's designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with...