Williams Lures
Trophy takers for almost 100 years!
The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.
There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!
Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.
The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.
There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!
Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.
Williams Ice Fishing Jig Lure
Ice fishing equipment and accessories are essential for anglers seeking adventure in frozen waters. A sturdy ice auger is the first requirement, allowing holes to be drilled through the ice. Ice fishing rods are shorter and more robust, designed for ice-specific conditions. Tip-ups are handy tools that signal when a fish takes the bait, making it easier to manage multiple lines. Insulated ice shelters, from brands like Clam and Eskimo, protect anglers from the cold and wind, enhancing the fishing experience. Essential accessories include ice scoops, skimmers, and sleds for easy transportation. With the right gear, ice fishing becomes an exciting and rewarding sport even in the coldest climates.