Williams Lures
The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.
There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!
Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.
Williams Dartee Spoon Lure
Williams Ridge/Back Lure
Williams Wabler Lure
Williams Bully Spoon Lure
Williams Flasher Lure
Freshwater jigs and spoons are go-to lures for many anglers seeking success in their fishing scenarios. Jigs consist of a weighted head and a trailing hook, often dressed with soft plastic bodies or feathers. They are versatile and effective for enticing a wide range of freshwater species, including bass, walleye, and panfish. Jigs can be fished at different depths and retrieved with various techniques, making them suitable for both shallow and deep-water fishing. Spoons, on the other hand, feature a concave, reflective metal shape that imitates a wounded baitfish. Their wobbling action and flash make them irresistible to predatory fish, particularly trout, pike, and salmon. Spoons are often used for trolling, casting, or jigging. Whether it's the subtle action of a jig or the flashy appeal of a spoon, these lures continue to be popular choices for freshwater anglers.