The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.
There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!
Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.