Born out of the desire of two ski instructors to find a warm sock that didn't itch, SmartWool® products contain New Zealand Merino wool - the softest, warmest, and whitest wool available. Their production process ensures socks and clothing that won't irritate your skin or cause you to itch and the SmartWool fiber is odor-free, body-temperature regulating, and light rain-resistant. 

For comfortable clothing you can wear while exercising, hiking, skiing, or during any other activity you dream up, SmartWool is the smart choice.