Chris Hendershot is a Pennsylvania native whose life long love of fishing began along the Susquehanna River where he grew up.

The Gitzit® company, which was originally Bass-N-Man®, was famous for the Fat Gitzit tube lure when it fell into bankruptcy in 1992. Chris, thinking he might try his hand at the fishing lure business, acquired Bass-N-Man and began to reorganize the old company. He spent the following months traveling across the country, contacting old accounts, assuring them that Gitzit would meet their demands and was anxious to service them.

For the next three years Chris collected no salary to help launch Gitzit as a reputable company in the fishing industry. Today he still designs lures that are life-like and appeal to both the fish and fishermen. The original Fat Gitzit tube, the Paddle Fry and the Little Tough Guy are some of Gitzit's most sought after.