BSA® Optics was formed in 1996. The company produces riflescopes, binoculars, spotting scopes, lasers, red dots, and shooting accessories. They're best known for producing a quality riflescope at an affordable price.
In 2004, BSA introduced the first riflescope specifically designed for the .17 HMR, and it has become a flagship item for BSA. Go ahead and try one of their scopes - you'll like what you see!